Responding to the fast-moving world of consumerism

- We are seeing an increasing trend year on year in this region for marketing on packaging. As the consumer’s purchasing power grows in the Asian markets, brand owners will be looking for fresh ways to differentiate their product lines with creative, high quality and distinctive labels as well as innovative packaging for shelf impact.

- By developing added value label solutions and sustainable flexible packaging application, Xeikon is responding to what we call ‘customer-driven innovation’. We are attending Labelexpo Asia to help guide the region’s potential customers looking to enter new markets such as food labels or labels for wines, spirits, health & beauty and pharmaceuticals. We continue to develop our product portfolio for diverse and global markets to meet the current challenges in our fast-moving world of consumerism, Klaus Nielsen, Director Xeikon APAC, states.

Markets and opportunities

The Xeikon 3030 digital label press can offer printers and converters the capability to achieve 90% of all label printing applications for multiple sectors. This is the ideal entry-level press for companies looking for new revenue streams and new opportunities.

Printing with dry toner technology, the Xeikon 3030 has many advantages in terms of speed of production and JIT versioning. Importantly Xeikon’s dry toner technology is certified and guaranteed for food safety compliance. The changing needs, values and behaviour of consumers is changing the way in which businesses are producing products.

In line with these developments, Xeikon has taken its digital production portfolio to a new level, supporting customers and helping them to achieve the special effects determined by the designers and brand owners looking to differentiate their product lines.

Nielsen concludes:

- With over 30 years of experience pioneering colour digital printing technology for the professional printing market, we are delighted to attend Labelexpo Asia. Xeikon has much to offer the Asian label and packaging community. Especially those companies looking to enter new markets and create business growth. Digital printing offers huge scope for a fresh way of thinking and a diversity of applications.

- There is a high demand for products that can differentiate a brand and consumer choice is ever more challenging. Xeikon sees these trends as opportunities. With our broad technology portfolio and latest innovations, we are in a perfect position to respond to current market trends and provide customers with any solution required. With our new applications, new innovations and our new online advisory tool ‘Transform’, Xeikon is hoping to create a great deal of interest at this year’s Labelexpo Asia.

-hawin