Polarbröd skifter til biobaseret emballage
Sveriges tredje største bageri udskifter al sin folieemballage. I stedet for folie fossilt baseret polyethylen skifter man til Braskems biobaserede 'I'm green Polyethylene' (på engelsk)
In addition to the perfect fit between packaging and product, the use of I’m green™ by Polarbröd emphasizes the drive within the company to be more sustainable by moving to a renewable, bio-based polyethylene.
Polarbröd will significantly reduce the carbon footprint of its packaging when compared to fossil alternatives and as a result reduce its dependence on fossil resources.
Being a renewable feedstock, sugarcane captures and sequestrates CO2 from the atmosphere during every growth cycle, which occurs annually.
This means that the production of I'm green™ Polyethylene contributes to the reduction of greenhouse gas emissions certainly when compared to conventional polyethylene, made from fossil materials.
As a result the carbon footprint of I'm green™ Polyethylene is negative, when considering a "cradle to gate analysis”.
For every kg of I’m green™ Polyethylene used in the Polarbröd packaging more than 4.5 kg of CO2 is saved.
- Braskem is really excited to have Polarbröd as a partner and to see their commitment to sustainability by introducing green PE into their full product range, a scale not yet seen in bakeries anywhere in the world, says Marco Jansen, Commercial Director Renewable Chemicals Europe & North America.
- We have made the decision to use this packaging for our entire range, and although the current consequence of this is a higher cost we have come to the conclusion that it is the best choice,” says Johan Granberg, Purchase and Logistics Manager Polarbröd.
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Polarbröd and Sustainability, Facts
Sustainability is a central part of this, and Polarbröd has ambitious sustainability goals in four critical areas:
1. Energy
Produce and supply renewable energy it to the electricity grid in a quantity equal to the amount of electricity Polarbröd uses. The corporation will be self-sufficient in renewable energy by 2022.
2. Transports
Reduce CO2 emissions from long-distance transports by 83% and from local transports by 63% using a basket of measures including more transports by rail and biofuels. Transports will be 100% fossil-free by 2022.
3. Ingredients
Our focus areas are energy, fertilizer, plant protection, soil quality and water. Working with suppliers and growers, 100% of Polarbröd’s ingredients will be sustainable by 2022.
4. Packaging
100% fossil-free or recycled by 2022.
