Stilfuld burgeremballage
Kort inde i det nye år lancerer McDonald ny global og stilfuld emballage. USA er første land som nyder godt af ændringerne mens resten af verden følger efter senere i år. På engelsk
her i januar løfter Mcdonalds restauranter i USA sløret for en ny emballage med nye poser, sodavandsbægre og sandwichæsker.
Det nye look er simpelt, friskt og tro mod virksomhedens vision om at være en moderne og progressiv burgerkæde. Den nye emballage bliver i første omgang rullet ud i USA men i løbet af 2016 når den ud til de over 36.000 restauranter worldwide.
To celebrate the unveiling of its new packaging, McDonald’s enlisted the help of the South Florida franchise who brought the company the McDCouture Fashion Show last November.
The Cabrera/Bentancourt organization, which consists of 20 McDonald’s restaurants in South Florida, made fashion history by working with students from Miami International University of Art and Design to compose the couture collection.
The talented students created an original collection designed entirely out of the company’s signature food packaging. From fry box frocks to coffee cup couture and ready-to-wear wrappers, the McDCouture Collection was the highlight of Funkshion Fashion Week in Miami Beach.
As part of the new packaging launch, two students from the design school were selected to create one-of-a-kind accessories using the new packaging. Current student Pablo Machado and recent graduate Ricardo Hardouin were given 48 hours to create fashionable items to complement any wardrobe.
The dynamic duo channeled their creativity to create an assortment of must-have accessories for McDonald’s by using 50 bags, 72 straws, 22 cups, eight sandwich boxes along with some bling, including rhinestones and pearls.
The collection includes a sun hat that is brimming with style, a pair of straw-spiked shoes, four handbags that can hold a Big Mac or a lipstick, and a backpack that is perfect for a hands-free, active look.
- McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression, said Matt Biespiel, senior director of Global Marketing.
- Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change. It was fun to join these ideas together and create playful pieces that connect our customers to the Brand.
Not only is the packaging fun and modern, it also means something to McDonald’s customers. The company has committed to sourcing 100% of all fiber-based packaging from recycled or certified sources by 2020.
- We’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet, continued Biespiel.
-hawin
